Creator Brand Deal Calculator accuracy and testing

Formula source

• Base media value = impressions / 1,000 x CPM x deliverables. Gross deal value = base media value + usage rights fee + exclusivity fee. Net creator revenue = gross deal value x (1 - commission) - production cost.

Test cases

Known limitations

• These calculators are planning tools. They do not fetch current platform pricing, read private dashboards, model taxes, guarantee sponsor demand, or replace legal, tax, accounting, or contract review.

Assumptions

• All fees, rates, commissions, CPMs, conversion rates, refund rates, and costs are user-entered assumptions.
• No current Gumroad, Lemon Squeezy, Patreon, podcast advertising, or brand deal pricing is hardcoded.
• Platform and deal estimates depend on the assumptions entered and should be checked against your current agreement, dashboard, or invoice.
• Calculations are deterministic and run locally in the browser without storing private creator revenue data.

Unit handling

• Estimated Impressions accepts numeric values.
• Sponsor CPM accepts values in $.
• Deliverables accepts numeric values.
• Usage Rights Fee accepts values in $.
• Exclusivity Fee accepts values in $.
• Agency/Manager Commission accepts values in %.
• Production Cost accepts values in $.
• Estimated Net Creator Revenue is displayed as currency.
• Gross Deal Value is displayed as currency.
• Base Media Value is displayed as currency.
• Commission Cost is displayed as currency.

Rounding rules

• Number displays use up to 2 decimal places in the calculator UI.
• Currency outputs are displayed with standard US dollar formatting.
• Input precision follows configured step values where provided.

Version history

Change log