Website Acquisition Valuation Calculator accuracy and testing

Formula source

• Estimated valuation = (monthly revenue - monthly expenses) x valuation multiple x (1 + growth premium) x (1 - risk discount) - deal costs.

Test cases

Known limitations

• This page documents the checked-in calculator logic and does not certify results for every real-world edge case.
• Use the result as a planning estimate unless the calculator page states a stricter purpose.

Assumptions

• All sponsorship, affiliate, payout, rate, and multiple values are user-entered assumptions.
• No current affiliate program payouts, sponsor market rates, platform terms, or acquisition multiples are hardcoded.
• Results are estimates for planning only and are not financial advice.
• Calculations run locally in the browser and do not store private revenue, traffic, or deal assumptions.

Unit handling

• Monthly Revenue accepts values in $.
• Monthly Expenses accepts values in $.
• Valuation Multiple accepts values in x monthly profit.
• Growth Premium accepts values in %.
• Risk Discount accepts values in %.
• Deal Costs accepts values in $.
• Estimated Website Valuation is displayed as currency.
• Monthly Profit is displayed as currency.
• Base Multiple Valuation is displayed as currency.
• Annual Profit is displayed as currency.

Rounding rules

• Number displays use up to 2 decimal places in the calculator UI.
• Currency outputs are displayed with standard US dollar formatting.
• Input precision follows configured step values where provided.

Version history

Change log